Togolese startup PickApp is gearing up to make an impact in the electric vehicle (EV) sector with the launch of a pilot program for its unique ownership and ride-sharing platform in Lomé, the capital of Togo.
Founded in 2023 by siblings Joseph, Joshua, and Rebecca Olurin, PickApp aims to make electric vehicles accessible to more people by offering services designed to meet the rising demand for eco-friendly transportation.
At the heart of PickApp’s offering is its pay-as-you-go (PAYG) model. The feature lets users buy electric vehicles without needing to pay large upfront costs, making EV ownership possible for those who might otherwise find it too expensive.
Beyond ownership, PickApp also provides a mobile app for ride-sharing with electric vehicles, allowing users to book eco-friendly rides with ease.
To support this innovative approach, PickApp is working on setting up a network of electric charging stations throughout Togo.
These charging points will be located in key areas to make them easy to access. Joseph Olurin, CEO of PickApp, shared that their app does more than just car and ride-sharing—it also helps drivers and users locate, book, and pay for EV charging, offering a full solution for electric mobility.
The pilot program in Lomé is an important step for PickApp as it allows the company to test its services and get feedback from users.
This feedback will help them improve their offerings before rolling out to other cities across Africa. PickApp has set a big goal of bringing 1,000 electric vehicles to the region by 2030, which reflects their mission to drive Africa’s EV revolution while addressing urgent environmental and social challenges.
One of the key benefits of PickApp’s initiative is its potential to cut down on emissions and improve air quality in cities.

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By encouraging the use of electric vehicles, the startup is helping to address the growing problem of pollution caused by rising vehicle numbers and industrial activities in urban areas across West Africa.
PickApp’s work doesn’t stop at environmental solutions. The startup is also focused on tackling social challenges like unemployment and poverty.
By creating jobs in areas such as EV maintenance and customer service, PickApp aims to provide new opportunities for young people and boost local economies.
This dual focus on environmental sustainability and social responsibility makes PickApp a standout company that understands the links between these critical issues.
As PickApp prepares to launch its pilot program, there is growing excitement about its potential to transform transportation in Togo and beyond.
The company’s creative approach to combining EV ownership with ride-sharing and charging infrastructure could serve as a blueprint for other African countries looking to embrace greener and more efficient public transport options.
With plans to expand into other African cities, PickApp is positioned to play a major role in shaping the future of urban mobility on the continent.
PickApp’s pilot launch is an exciting development for Togo’s transportation sector and Africa’s journey towards sustainable solutions.
By making electric vehicles affordable and building a network of charging stations, the startup aims to cut carbon emissions, create jobs, and improve air quality.
As awareness about eco-friendly transport grows, PickApp’s efforts could lead the way in building a greener and cleaner future for Africa.