How Jumia’s Electric Tuk-Tuks Will Make Shopping Easier for Kenyans

Jumia Kenya announced plans to transition one-third of its delivery fleet to electric vehicles (EVs) within six months.

This bold step aims to cut logistics costs by 30-40% and reduce consumer prices by around 3%, according to CEO Vinod Goel.

The e-commerce platform is currently piloting electric tuk-tuks as part of its efforts to improve sustainability and reduce costs, introducing a transformative change to Kenya’s logistics sector.

This initiative comes as Jumia experiences a threefold rise in orders from rural areas and towns outside Nairobi. To meet this growing demand, the company plans to open 80 new pickup locations beyond the capital, expanding its reach.

Kenya, Jumia’s third-largest market after Nigeria and Ivory Coast, began last year with 4,193 EVs, reflecting a 295.9% growth from December 2023.

This rapid adoption of electric vehicles highlights the country’s readiness to embrace sustainable logistics solutions.

The introduction of electric tuk-tuks to Jumia’s delivery fleet stands out as a major development. These vehicles are specifically designed for last-mile deliveries, offering a range of 100 km per charge, a load capacity of 500 kg, and a top speed of 50 km/h.

By replacing traditional fuel-powered motorcycles with these EVs, delivery agents can complete more orders, earn higher incomes, and operate more efficiently.

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This transition also supports cleaner air in urban areas, aligning with Kenya’s environmental goals.

A key partner in this initiative is California-based EV solutions provider Biliti Electric. After completing a successful pilot program, Jumia and Biliti Electric are preparing to expand the EV fleet within Kenya and eventually across Africa.

This collaboration underscores the value of innovative partnerships in driving sustainability and demonstrates how technology can enhance efficiency while reducing environmental harm.

Kenya’s logistics sector has long struggled with high delivery costs, which can account for up to 53% of total shipping expenses.

By switching to EVs, Jumia aims to address these challenges directly. Rahul Gayam, Co-Founder and Co-CEO of Biliti Electric, noted that this collaboration enables faster, cleaner, and more affordable last-mile deliveries compared to traditional internal combustion engine vehicles.

As Jumia adds 100 new pickup locations and expands its EV fleet this year, it sets an example for other e-commerce platforms in Africa.

The company’s proactive integration of electric vehicles into its logistics system could inspire sustainable practices across the continent.

With more consumers favoring environmentally friendly options, businesses prioritizing sustainability are likely to gain a competitive advantage.

This initiative promises economic benefits for delivery agents while contributing to a cleaner environment. As other companies observe Jumia’s progress, this move could encourage a broader shift toward sustainable logistics across the region.

This change aligns with Kenya’s clean energy goals and has the potential to enhance the quality of life for its citizens.