
Jumia Kenya announced plans to transition one-third of its delivery fleet to electric vehicles (EVs) within six months.
This bold step aims to cut logistics costs by 30-40% and reduce consumer prices by around 3%, according to CEO Vinod Goel.
The e-commerce platform is currently piloting electric tuk-tuks as part of its efforts to improve sustainability and reduce costs, introducing a transformative change to Kenya’s logistics sector.
This initiative comes as Jumia experiences a threefold rise in orders from rural areas and towns outside Nairobi. To meet this growing demand, the company plans to open 80 new pickup locations beyond the capital, expanding its reach.
Kenya, Jumia’s third-largest market after Nigeria and Ivory Coast, began last year with 4,193 EVs, reflecting a 295.9% growth from December 2023.
This rapid adoption of electric vehicles highlights the country’s readiness to embrace sustainable logistics solutions.
The introduction of electric tuk-tuks to Jumia’s delivery fleet stands out as a major development. These vehicles are specifically designed for last-mile deliveries, offering a range of 100 km per charge, a load capacity of 500 kg, and a top speed of 50 km/h.
By replacing traditional fuel-powered motorcycles with these EVs, delivery agents can complete more orders, earn higher incomes, and operate more efficiently.
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